COME HOME FOR CHRISTMAS
After winning the pitch to work with Hybu Cig Cymru (Meat Promotion Wales), we were asked to develop a campaign for Christmas, promoting Welsh Beef as an alternative to traditional turkey.
Welsh Beef has PGI status, meaning it’s unique quality and characteristic are a result of the Welsh landcape on which the cattle are born and raised. Our campaign focused on the idea of ‘home’, bringing Welsh homeland, farming traditions, home cooking and family together.