Unite Students

Encouraging students to stay with uS

Unite Students is the leading provider of student accommodation across 23 cities in the UK.

Hive was asked to help Unite Students retain second year students who typically chose to leave student accommodation in search for an independent shared house.

We designed a campaign centred around ‘shared living’, focussing on the clear benefits of supported student accommodation alongside the emotional pull of sharing with friends. 

The campaign incorporated print, digital and out of home advertising, supported by experiential events and activity.