Repositioning a family firm

Bristol-based e-fulfillment and logistics provider Gillards recently marked Good Business Week with the announcement of its accreditation to the charter and the launch of ambitious growth plans. A family business established in the 80's, Gillards is being led through a period of transformation.

Repositioning Gillards as a full service eCommerce fulfilment partner meant building a confident brand identity to demonstrate their capabilities, expertise, and experience. 

In a category dominated by jargon and bland creative, we crafted a clear brand voice and used imagery which showcases the scale of the products Gillards can deal with.

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