Gillards

Gillards

Creating a fresh new brand for a well-established family business, every which way

Gillards is an e-fulfilment and logistics provider offering a totally flexible service. They store, pick, pack, and deliver a variety of products from high-end calligraphy pens and wooden toys to designer jeans and electric bikes.

Gillards approached Hive to review their brand and marketing strategy as part of a wider strategic business transformation. The creation of the new brand coincided with the appointment of a multi-skilled board, including Hive director Jo Stevens, to support ambitious growth plans.

Repositioning Gillards as a full-service eCommerce fulfilment partner meant building a confident brand identity to demonstrate their capabilities, expertise, and experience. 

In a category dominated by large businesses, we crafted a clear brand voice and used striking imagery to showcase the scale of the products Gillards can deal with.

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