Colour plays an important part in the culture of Godrej. Using colour theory to create a palette of three gradients that help to define areas of their business methodology and process: Engage, Inspire, Drive. We also created a suite of dynamic shapes, which can be overlaid to create colourful hues, and which equates to an expressive, ever-changing visual identity.
We rolled out the visual identity across all internal and external communications, from stationery, company presentations and investor reports to newsletters, emails and web site. We created a new logo to spearhead a 25th anniversary campaign which included the same colourful and energetic quality.
We created a new responsive website for Godrej UK which showcases all their beauty brands and integrates all of their social feeds.