Five Ways Financial Planning is a successful and growing financial planning service with an ever-expanding portfolio of private clients. Hive were appointed to ramp up the profiles of their advisers and inspire confidence in the brand, encouraging high net worth investors to look at their personal financial future plan with fresh eyes.

With competitors using complex industry based language, targeting savvy, confident investors, we had an opportunity to capture an audience by providing jargon free friendly personal advice that will fit their future goals. We also developed a strong relaunch message that positioned FiveWays customers at the heart of their own unique financial future plan. YOUR FUTURE. YOUR WAY.

Our Work

It was important for the brand to strike the balance of communicating a sense of established authority with approachability. We created an open look and tone for the FiveWays. We facilitated a new photoshoot of their staff to support this new relaxed but confident appearance.

Key to the new responsive website was our information architecture and the customer journey that we developed through to call to action. We breakdown the information so people can get to the information they need quickly, however, the deeper and more information hungry they are the more we show. We’re always a call or local seminar away. Watch this space for a new digital campaign.