A WELCOME Return
Since the mid-2000’s, the popularity of cheap flights, the increase in internet travel shopping, and a 16 year absence from the high street, it’s been a long, uphill journey for Bakers Dolphin, the South West’s largest coach operator.
When we started working with Bakers Dolphin, the brand was confused, fragmented and, well, just a bit dull. Our task was to inject some fun into the brand, create clarity of message and reposition Bakers Dolphin as the local travel expert; our goal to bring an established name to the front of people’s minds and recruit a new generation of customers.
Today, Bakers Dolphin are a multi-award winning coach operator. They have since returned to the high street where they began, thriving online and offering more choice than ever before.