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Why you should invest in video marketing

21 August 2017 / in Digital, Content, Social, Advertising

Why you should invest in video marketing

In August 2017 Facebook launched a new video platform, putting it in direct competition against YouTube and TV networks. Facebook is the largest social network in the world, with over 1.28 billion users worldwide, so this is pretty big news. It also signifies the importance of video content on social media, with an executive at Facebook predicting that Facebook will be an all-video platform by 2021. 

What does this mean for business?

The digital landscape continues to change at a significant rate - encouraging more people to use smartphones and tablets to search and engage with content as opposed to computers. What’s more, digital technology is cheaper today than ever before, meaning video has become the most preferred type of content that people engage with. Because of this, businesses are increasingly incorporating videos into their content strategy – with 87% of online marketers using video content in their digital marketing strategies today.

So, what are the main benefits of using video marketing for businesses?

1) Video increases website SEO

According to HubSpot, 65% of business decision-makers visit a marketer’s website after viewing a branded video. By incorporating video into your landing pages, website and content offerings, video can improve your company’s SEO value and increase click-through and conversion rates.

2) Video improves engagement

It is estimated that audiences are about 10 times more likely to engage, embed, share and comment on video content than blogs or social posts. Live streaming via Facebook and Instagram is also a great way of engaging viewers by encouraging them to respond through likes and comments. Tip: add captioning as 90% of Facebook users watch videos without the sound.

3) Video encourages social sharing

92% of mobile video consumers share videos with others. So what better way to have some fun and shout about what your company is all about than through video?

4) Video builds trust

90% of customers say that product videos are helpful in the decision-making process. Videos are a helpful technique in educating and informing your customer’s, which in turn builds trust. And trust translates to sales and customer loyalty.

5) Video evokes emotion

The combination of visuals and sound evoke emotion much more effectively than text alone. Video offers the opportunity to capture audiences through storytelling and entertainment, thus connecting the viewer with the product/service on an emotional level. Video is therefore the perfect tool to persuade an audience to take action!

If you're struggling with your video content why not contact us today?